These are turbulent times for business. In today's economic environment, the ability to respond to rapidly changing customer needs is a key competitive ingredient for success. Towards this end, enterprises always seek ways to improve their agility to adjust to market demands. Cloud computing enables business to rapidly adjust processes, products and services to meet the changing needs of the market, cloud computing in addition facilitates rapid prototyping and innovation and helps speed time to market.
ActiveVideo used cloud's power to enhance it's market adaptability when it created CloudTV. CloudTV is a cloud-based platform that unifies all forms of content- web, television, mobile, social, video-on-demand and more onto any video screen. Content and applications from web content creators, television networks, advertisers and other media entities can be developed quickly for cloudTV using standard web tools Source