How IPL uses Design Thinking ?
How IPL uses Design Thinking Design thinking is a human-centered approach to problem-solving that uses empathy, creativity, and collaboration to come up with innovative solutions. It can be used to solve problems in a variety of contexts, from business to education to social impact. The Indian Premier League (IPL) is a professional Twenty20 cricket league in India. It is the most-watched cricket league in the world, with an average viewership of over 500 million people. The IPL is also one of the most popular sports leagues in the world, with a total valuation of over $6 billion. The IPL has used design thinking to improve the fan experience in a number of ways. For example, the IPL has used design thinking to: Improve fan engagement : The IPL has used design thinking to understand the needs of fans and create new ways for them to engage with the tournament. For example, the IPL has developed a new mobile app that allows fans to follow the tournament, interact with other fans, and lea