How IPL uses Design Thinking ?
How IPL uses Design Thinking
Design thinking is a human-centered approach to problem-solving that uses empathy, creativity, and collaboration to come up with innovative solutions. It can be used to solve problems in a variety of contexts, from business to education to social impact.
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India. It is the most-watched cricket league in the world, with an average viewership of over 500 million people. The IPL is also one of the most popular sports leagues in the world, with a total valuation of over $6 billion.
The IPL has used design thinking to improve the fan experience in a number of ways. For example, the IPL has used design thinking to:
Improve fan engagement: The IPL has used design thinking to understand the needs of fans and create new ways for them to engage with the tournament. For example, the IPL has developed a new mobile app that allows fans to follow the tournament, interact with other fans, and learn more about the teams and players.
Make the tournament more accessible: The IPL has used design thinking to identify and address barriers that prevent people from attending the tournament. For example, the IPL has developed new transportation options, affordable ticket options, and accessible seating options.
Sustainability: The IPL has used design thinking to make the tournament more sustainable. For example, the IPL has developed new ways to reduce waste, conserve energy, and protect the environment.
Here are some specific examples of how the IPL has used design thinking to improve the fan experience:
In 2018, the IPL partnered with the design firm IDEO to create a new fan engagement platform called the IPL Fan Zone. The platform allowed fans to watch the games, interact with other fans, and learn more about the tournament. The IPL Fan Zone was a huge success, with over 1 million people attending events in 12 cities around India.
In 2019, the IPL is using design thinking to make the tournament more accessible to people with disabilities. The IPL has worked with a number of organisations to develop new ways to make the tournament more accessible, including providing accessible seating, accessible transportation, and accessible information.
In 2019, the IPL is working with the design firm ARUP to make the tournament more sustainable. The company is developing new ways to reduce waste, conserve energy, and protect the environment. For example, the IPL is using recycled materials to build the stadiums and is using solar power to generate electricity.
Design thinking is a powerful tool that can be used to improve the IPL fan experience. By understanding the needs of fans and stakeholders, design thinking can be used to create new and innovative solutions that make the tournament more enjoyable, accessible, and sustainable.