3. The Practice of Digital India- The Purpose and Target Audience
PREFACE
The Purpose and Target Audience
This book (accompanying videos) intends to put the digital India resources at the center of every Indian’s working and personal day today life and transform her into a empowered digital citizen. Digital India projects are built for and meant for every Indian. It is very inclusive in its objectives and services, every Indian will be affected by it and more importantly benefited by that. Making every Digital citizen , the largest group of people in India aware of these resources and guide them towards harnessing their potential is the first and foremost objective of this book,
The second important audience of this book is Digital Worker. Digital workers constitute the second largest growing group in India. These are people who use digital India infrastructure and resources within the context of their work and professions. They may be teachers, office workers, business executives who come across situations where digital India can play a key role and contribute towards their accomplishments and success.
The third intended audience of the book is Digital shapers. These are the Indians who are playing leading roles within their groups and communities. They have within them power to use digital India to enhance performance of their own and that of their teams and shape new collect future. These digital shapers can be institutional leaders, communities leaders , functionaries in local government , people's representatives and more.
The next important target audience of this book is the Digital developer. Software applications or simply apps have become the de facto means of building and offering services to both business customers and citizens. In fact today Indian government has offering many of its services through apps. The futuristic Indian government not only want to use digital India platform for offering its citizens services. Instead it is opening its platform along with incredible number of software resources for developers to build and offer innovative services. The digital India platform often technically called IndiaStack is a set of layered resources for developers to build and offer innovative apps to billion Indians. For Indian developers this is a dream come true and an emerging market in their own home country.
Another important audience intended by the book is Digital innovators. These are the small, but significant and rapidly emerging digital Indians who have deep dreams and tall talent to look at digital India infrastructure and come out with innovative product, services and business models. These solutions could be india-specific to be targeted at a section of Indian society say rural or urban. These services can be for meeting specific in-transition population - say people who earn and spend all money in cash. The innovator solution can also be with global focus but may start in India and use Digital india as a test bed.
Another important target audience is Digital leaders whose operative mandate is at state , regional levels. These are people who might carry the baton of national process further into future. Leaders who are in their mid career stages and are expected to take India to new but unknown future .
An added audience is the teachers and parents teachers who might use this book and illustrations while teaching to inspire students. Parents can use this book to keep themselves updated about new and emerging Digital India. Another important interested audience of this book is NRIs. They may be interested in knowing the technological developments back in home and would be surprised at the speed of developments and sophistication of the resulting infrastructure and their resourcefulness
Last but not least is the social entrepreneurs and change agents who might be interested in seeing how Digital India adds a new dimension and resource pool for them in engaging their audiences, enlarging their base of operations and enriching their stakeholders.