The challenge of infinite choices

These are times of plentiful choices. In fact choices we have are practically infinite. Every bit of information that we get or encounter offers us a “potential” choice. Information is power and hence we are very powerful in this connected world powered by information and communication technologies (ICT). However we know that we are powerless unless we know what choice to consider. We are flooded with information.

We know success comes only through work and work is all about decision making – choosing right ones from a sea of choices. We control our destiny through the choices we make- what gets done and how we do it. Our choices determine our directions and therefore paths we take. So one of the eternal challenges is figuring out which few facts, bits and bytes are critical from all millions of pieces of information swirling around you- all that on a continuous, real-time basis.

Each one us must design her/his own method to tame this information overload and harness it in profitable manner. More is not always better at least in case information. What we need is figuring out RIGHT information sources and a straight forward way to reach it and procure information of relevance there. Winning with information is a step towards this. .