The Target Audience- Digital India- The Complete Reference
The Target Audience
DIGITAL INDIA PLATFORM FOR EVERY RESIDENT
Digital India is a new platform. It is a technology platform. Future of India and its citizens will happen on this platform . The Indian government has created a Digital India Platform for reaching out to every citizen online and delivering citizen services electronically. Hence awareness of Digital India movement, it's scope and services must be there for every Indian. Be one living in cities or deep rural India. Be a housewife or a student or a shopkeeper or an entrepreneur. Digital India is all inclusive and is for every Indian irrespective of gender and geography or age or area. It is universal. Digital India is everyone's concern and everybody's reality. Hence the first purpose of this book to change this low ratio of Indian residents using Digital India resources and make them aware of these resources and encourage them to start using them in their daily life.
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DIGITAL INDIA CITIZEN
This book (accompanying presentations, videos) intends to put the Digital India resources at the center of every Indian’s professional and personal day-today life and transform her into an empowered DIGITAL INDIA CITIZEN. Digital India projects are built for and meant for every Indian. It is very inclusive in its objectives and services, every Indian will be affected by it and more importantly benefited by that. Making every Digital India Citizen , the largest group of people in India aware of these resources and guide them towards harnessing their potential is the first and foremost objective of this work.
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DIGITAL INDIA WORKER
The second important audience of this book is DIGITAL INDIA WORKER. Digital workers constitute the second largest growing group in India. These are people who use digital India infrastructure and resources within the context of their work and professions. They are employees of state and central government who are directly affected by Digital India programme and working with it- officials, professors, heads of educational institutions, teachers, outsourced skilled office workers, business executives who come across situations where digital India can play a key role and contribute towards their accomplishments and success.
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DIGITAL INDIA SHAPERS
The third intended audience of the book is DIGITAL INDIA SHAPERS. These are the Indians who are playing leading roles within their groups and communities. They have within them the power to use digital India systems and services to enhance the performance of their own and that of their teams and shape a new collective future. These digital India shapers can be institutional leaders, community leaders, law makers, functionaries in local government , people's representatives and more.
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DIGITAL INDIA DEVELOPER
The next important target audience of this resource is the DIGITAL INDIA DEVELOPER. Software applications or simply apps have become the de facto means of building and offering services to both business customers and citizens. In fact today Indian government is offering many of its services through apps such as BHIM or UMANG. The futuristic Indian government not only wants to use digital India platform for offering its citizens services. Instead it is opening its platform along with an incredible number of software resources both data and APIs for developers to build and offer innovative services. The digital India platform often technically called IndiaStack. It is a set of layered resources for developers to build and offer innovative apps to billion Indians. For Indian developers this is a dream come true and an emerging market in their own home country.
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DIGITAL INDIA INNOVATORS
Another important audience intended by the book is DIGITAL INDIA INNOVATORS.. These are the small, but significant and rapidly emerging digital Indians who have deep dreams and tall talent to look at digital India infrastructure and come out with innovative product, services and business models. These solutions could be india-specific to be targeted at a section of Indian society say rural or urban. These services can be for meeting specific in-transition population - say people who earn and spend all the money in cash. The innovator solution can also be with global focus but may start in India and use Digital india as a test bed.
FACT: UPI which is financial layer of Indiastack is very successful in India and attracting the attention of leading countries in the world
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DIGITAL INDIA LEADERS
Another important target audience is DIGITAL INDIA LEADERS whose operative mandate is at state , regional levels. These are people who might carry the baton of national process further into the future. Leaders who are in their mid career stages and are expected to take India to new but unknown future
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NON RESIDENT INDIANS
Another important interested audience of this book is NRIs. They may be interested in knowing the technological developments undertaken back home and would be surprised at the speed of developments and sophistication of the resulting infrastructure and their resourcefulness.
Digital India is a national technology platform built on open, global standards and practices. Its awareness is a must for Indians outside India also. The NRI community living around the globe and experiencing technologies in advanced countries must have a basic understanding of Digital Technology. Not only they will feel proud about the same, but also find it pleasant surprise when come back home that they can experience global technology within their home also. Entrepreneurial Indians dreaming of making big in advanced countries may find that the technological platform resulting due to Digital India in India is worth considering for their entrepreneurial ventures and is comparable in sophistication with those available in the developed countries.
FACT: UPI has been used by Google in launching its Google Pay app
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TEACHERS AND LEARNERS
Digital India is expected to be an indispensable part and parcel of every resident’s daily life. Hence, an added audience is the teachers and parents who might use these resource and illustrations while teaching to inspire students. Parents can use this resource to keep themselves updated about new and emerging Digital India. Digital India has developed dedicated educational services such as SWAYAM (https://swayam.gov.in/) to meet varying needs of learning community
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SOCIAL ENTREPRENEURS
Next target are the social entrepreneurs and change agents who might be interested in seeing how Digital India adds a new dimension and resource pool for them in engaging their audiences, enlarging their base of operations and enriching their stakeholders.
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DIGITAL WORLD CITIZENS
Digital is the world wide phenomenon. Individuals, institutions, businesses and countries are adopting digital technologies into their fabric of existence. India is leading the way in transforming delivering citizen services online and electronically. The grand approach to digitize India and the comprehensive nature of its scope, makes it one of the biggest e-governance projects in the world. Countries and communities around the world are interested in and may learn from India’s experience in transforming paper based, brick and mortar and location specific citizen services onto anywhere, anytime and anyhow service model. Hence this book also considers the rest of the world - Digital World Citizens to be target audience for this work
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DIGITAL INDIA FOR WORLD GOVERNMENTS
India's experience with creating digital infrastructure platforms as public goods offers multiple lessons learned in technology, system, and regulatory architecture. It demonstrates how multiple such systems can be leveraged in concert—such as the India Stack—for development objectives. Governments and businesses alike are building for diverse use cases on top of the stack. By lowering the transaction costs of serving the poor, we are achieving better inclusion.
Such digital infrastructure is not a unique requirement in India. It is estimated that approximately 161 countries currently have or are building their own digital ID systems. Many countries have local interbank payment systems and are now looking to upgrade them for a mobile-first world. As various countries build their own systems, the Indian experience with Aadhar serves as a real-world example to learn from. Even if the systems may look different, we believe the principles adopted in their development would serve well globally.
How to use this book for Results
Digital India is a comprehensive programme. It is for every resident. Like in the case of our constitution, every resident must have a basic understanding of Digital India in terms of its scope and services. However, the range of services deployed under Digital India are too many for one person understand and all of them are not relatable or relevant to everyone. Hence each resident should use the following core services to begin with
CORE SERVICES
A set of digital India services aimed at every resident or citizen are called core services. They are
Digital identity - Aadhaar
Cloud Storage - Digilocker
Digital signature - e-sign
Online payments- BHIM (UPI)
SECTORAL SERVICES
The rest of the services are called sectoral service are aimed at a sectional of society- such as students, farmers, teachers, senior citizens, enterprises , women empowerment, people with disabilities and such sections of society. Reader can go directly to such relevant services and make the most of them.
ORGANIZATION OF THIS BOOK
The book is organized in 8 parts. Part I is a general introduction to Digital India. It is recommended that every reader may go through this part and gain a basic understanding of the scope of Digital India programme and its overall structure and services. The rest of the parts of aimed at specific groups. Reader is advised to go directly to those parts which is directly relevant to him or her
PART II : DIGITAL INDIA SERVICES FOR CITIZENS
PART III: DIGITAL INDIA SERVICES FOR Government to Business (B2G2B)
PART IV : DIGITAL INDIA SERVICES FOR Government to Government (G2G)
PART V : DIGITAL INDIA SERVICES FOR Government to Employees (E2G2E)
PART VI : DIGITAL INDIA SERVICES FOR Visitors/Foreigners (G2F)
PART VII : DIGITAL INDIA STACKS
PART VIII: INDIA ENTERPRISE ARCHITECTURE
PART IX : DIGITAL INDIA PLATFORM