Knowledge is the professional

By
Knowledge is the professional. Work, assignments, services are only the vehicle for the exchange of professional knowledge against employment and associated aspects such as salary. Business is a human organization, made or broken by the quality of its people. In this knowledge era, the quality of people is nothing but the quality of their knowledge. Knowledge is specifically human resources. Knowledge is not found on the web. Web contains information whereas knowledge is the ability to apply information to specific work and performance. For instance a professional be it a marketing manager or a learner can use web for mining information to carry out her work and improve performance. So every professional today must determine (1) her work and its associated performance expectations before going to web and (2) use web as an information source to support her work and elevate performance level. Web after all is another resource. As we have learnt in our school lessons resources are only means to achieve our work; they don’t do our work. We have to do our work ourselves.